MY FUTURE TROJAN

Illustrated children's book as an admissions strategy

Client: Escuela Americana, El Salvador

Illustrations and design: Isabella Panameño

Story by: Valeria Fontan

My Future Trojan is a book about a parent telling their kid about the journey they will experience at Escuela Americana. It was created as an admissions support tool, so future families (alumni or not) would have an idea of the journey their kids will have at the school

To accompany the experience of reading the book, finger puppets were made!

This was the chosen sketch of Alex

I used Procreate to illustrate the whole book

The Characters

Although in the story the characters do not have names, to make the process of conceptualization, creation, and visualization of the characters easier, I decided to give them one, as well as personality and context to each of the characters.

I decided that the characters should have gender-neutral names so that the reader could empathize with the character.